Course curriculum

    1. Intro

    1. Discover Your Unique Brand Hook & Story

    2. Combining Identity & Offers for Maximum Impact

    3. Crafting Offers That Capture Attention & Convert

    4. Why You Need a Unique Offer—Now

    5. What Makes You Stand Out: Your Offer, Framed Right

    6. Quiz: Nail Your Message & Hook Your Market

    1. Sales Script Fundamentals – Part 1

    2. Sales Script Execution – Part 2

    3. Sales Script Mastery – Part 3

    4. Phone Intake That Converts Every Time

    5. The New Law Firm Master Sales Script & Intake Standards

    6. Quiz: Turn Conversations into Clients

    1. Auditing Your Content for Gaps and Opportunities

    2. Strategies to Craft Scroll-Stopping Content

    3. Maximize Your Reach: Short-Form Video Review

    4. Interactive Video Planning That Engages & Sells

    5. How to Create Viral YouTube Content

    6. Quiz: Create Magnetic Content That Converts

    1. Master Local SEO: Your Complete Action Plan

    2. The Power of Legal Citations in SEO

    3. Boosting SEO with High-Value Content

    4. Quiz: Dominate Local Search with SEO Basics

    1. Introduction to Lead Magnets

    2. Providing Value & Attracting Leads Through Lead Magnets

    3. Quiz: Build Irresistible Lead Magnets

About this course

  • 33 lessons
  • 20 hours of video content

What You Will Learn

the marketing playbook built specifically for law firm success. This actionable course is designed to help attorneys stand out in crowded markets, master client conversion, and build marketing systems that deliver consistent leads. Whether you're unsure how to market your firm, struggling with content creation, or not getting results from your efforts — this course will give you the tools to grow with confidence and clarity.

  • Craft a unique brand message and offer that sets your firm apart and attracts your ideal clients.

  • Turn every phone call and intake into a signed case using proven sales scripts and conversion tactics.

  • Build content that converts, master SEO basics, and implement lead magnets, email campaigns, and review strategies that work.